The main purpose of this exercise is to efficiently organize (limited) retail space, adapt the experience to the latest insights about how customers shop from a category, and increase the profitability of a store, a category, or a display material. It is a detailed diagrams of the most favourable placement of items on the shelves of a racks or a display material. The planogram (shelf layout or POG) is the final piece of the assortment analysis. Therefore, every detail of the product placement is considered, and consulted between stakeholders: store managers, sales team, trade marketing, and merchandising specialists. ![]() One of the most important vectors of successful retail spaces and display materials is the impact that the product organization, or merchandising, has on buyers, a subtle game of seduction. #planogram #merchandising #marketing #POP In short: which item goes where and in what quantity? Let's look at the most important tool that contributes to optimal product organisation: the planogram. But every relevant display project starts with an assortment analysis. Unique, attention-grabbing, dynamic, adapted to product, context and brand image the POP designer's imagination is the only limitation. POP manufacturers design these product presentation solutions 100%-custom-made. ![]() Brand manufacturers that offer larger ranges can develop specific shelving or display materials to help their retail clients to sell better and more.
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